Best Practices in Social, Learn the Basics.

Working in the service industry is tough, even just looking at a service blueprint can be enough to make someone’s head spin. Navigating the digital world with today’s changing trends and themes can just be too much a lot of the time. Hopefully, some notes from my experience will help you survive and thrive in the digital world!

The very first thing that applies to any facet of business but especially your digital presence is a phrase that I was told when I was younger, Keep it simple, stupid. I would always go about making these huge elaborate plans when in reality the solution was far easier after all. My way I try to simplify things is simple, you should be able to communicate your point in two sentences or less. If it takes more than that to explain reevaluate your presentation first then if the problem still persists reevaluate your plan. When building a website efficiency is key, make sure they can find what they want when they want it no useless pages or,content, everything serves a purpose.

The next one relates to media and its use. Simply put with media, show don’t tell. Why would I tell you, You are going to have a good time when I could show you people similar to you enjoying themselves. Using pictures to communicate feelings is an invaluable skill. When it comes to photos never underestimate their importance, if you don’t Have a current stock of photos it’s worth it to get some professionally taken, your website is often people’s first impression of you it’s worth it to make it a good one

My third point is just don’t overdo it, your customer is there because they want to be, play it cool. Don’t try too hard to “fit in” the harder you try to seem “cool” the less cool you are.

Make it about the customer not yourself, lift them up, don’t try to make their content your own and design your content for their enjoyment.Create a sense of belonging even after their experience incentivise involvement. Have them share pictures, stories, anything, to show that your experience is about them. Lastly, don’t try to dazzle them, try to relate to them. If you show you’re here for them they’ll be there for you.

That builds on my last point. Just have fun with it, if everyone’s having fun people will want to come back. Make jokes, write stories whatever you and or your team is comfortable doing you can make work.

If you and/or your customers have a creative hobby, use your outreach to involve them, the contributor gets exposure and a sense of self-accomplishment while you get community aware content and outreach. If you do have in-house features on your outlets make sure you and your staff can cover each other’s responsibilities. In this communication is key, meetings and shared documents to make sure everyone can access information and expectations about projects are crucial.

Hopefully, with these in mind and a creative spirit, you too can go out into the digital world and thrive amongst the millions of others trying to make it in this emergent format.

How To Create A Great Tourism Experience

The tourism industry is currently going through a major shift as businesses strive to create experiences, rather than simply providing quality services. The reason behind this is simple: tourists are looking to gain lasting memories from their travels, and experiences are just more likely to satisfy this need. Interested in learning how to create great tourism experiences? Here are five characteristics that your business should be emulating:


  1. Globally Unique: Great tourism experiences are globally unique. When designing your tourism experience, consider what makes your geographic location special, and incorporate that into the experience. For example, tourism experiences on the coast should embrace their unique location by incorporating the ocean and coastal culture into the theme or activity.
  2. Personalizable: Creating an experience that meets each individual customer’s wants, needs, and/or desires is a great way to show that your company is willing to go the extra mile to ensure a great experience for each individual. For example, a guiding company can personalize their experience by offering outings that serve people of different experience levels and by allowing customers to choose between different trip lengths, group sizes, and activities.
  3. Interactive: Great tourism experiences get the customer involved and actively learning. When creating your experience, think about fun and engaging ways that the customer can get involved. This is particularly helpful advice for turning products into experiences – you can build an experience by getting your customer actively involved in the process of creating a new product.
  4. Involves All Five Senses: Get the customer immersed in the experience by involving all five senses. This makes the experience more engaging for the customer and can help make the experience feel even more authentic. For example, although a spa’s main service deals with touch, a spa can involve the other four services by designing a visually calming environment, playing relaxing music, employing aromatherapy, and offering water and nutritious health foods after treatments.
  5. Memorable: Most importantly, the experience should be memorable. Customers should leave the experience with memories that will last a lifetime. For the most part, businesses can make their experiences memorable by focusing on what makes them unique and exciting, and by striving to meet and exceed the customer’s expectation. Businesses can also help customers literally take home memories by allowing customers to purchase souvenirs and photographs from their experience.

Management Success: 5 Ways to Create the Best Customer Experience

As a service provider, your main focus is to provide the best overall experience to your guests. However, the backbone of what goes into a great customer experience is commonly overlooked by many. A quick Google search will return more information than you’ll know what to do with. Thankfully, this is NOT that type of article. The following tips and concepts below will guide you in creating and managing a successful experience plan.

#1 Conduct a SWOT analysis

The first key step in generating a guest experience is understanding yourself and organization. Identifying the strengths and opportunities can help generate ideas for unique offerings and align with your vision. This focuses the attention on the resources and things that you are good at. In addition, this model also identifies threats and weaknesses. External sources can also have a harmful impact. You should always be setting goals in areas that need improvement. In return, this can make you more aware of the surroundings and improve the guest experience.

#2 Segment Visitors

Understanding your guests will help you deliver the highest quality experience. Segmenting visitors based on several characteristics will make their encounter much more enjoyable and personalized. This involves differentiating by service offerings and tiering. You can group buyers by:

  1. Demographics: This typically involves age, race, religion, gender, family size, ethnicity, income, and education.You can pull census data to determine who, where, and how you want to market your product.
  2. Psychographics: Involves personality traits, values, attitudes, interests, and lifestyles. This occurs when you break your market down along these interests and attitudes so you can market the appropriate product to each segment of the market.
  3. Behavior: What are the observable behaviors of the customer (ie-spending, consumption, usage, desired benefits, etc)? Identify how loyal the customers are and tier products and services based upon this.
  4. Need-based: What does the customer truly want in a service? Are they more quality sensitive or price sensitive? How well does a product or service enable the guest to successfully execute any job? Customer needs-based segmentation is valuable because it reveals underserved and over-served market segments that exist in a market and the size of each of those segments.

Segmentation will allow you to better develop and market your products because there will be a more precise match between the product and each segment’s needs and wants.

#3 Plan for Success

Hiring qualified employees for the distribution and delivery of your product is very important. Being in the service industry, guests will encounter the service staff almost immediately, creating personalized relationships with them.

You should create better pay and benefits to attract quality staff. Be on the lookout for outstanding service performers as they bring in natural qualities that cannot be taught. Keep the job scope broadened to encourage the application of new skills. Also, ensure that relevant training and empowerment practices are implemented to allow for frontline staff to feel valued.

All of these cues will make employees happier in their work and provide higher quality service, thus creating a greater customer loyalty base and experience.

#4 Remember to Use and Craft the Service Environment

Crafting the service environment can help exemplify the experience for the guest. This includes the style, appearance of physical surroundings and other elements experienced by customers at “delivery” sites. The service environment can shape the customer’s experience, behavior, feelings, and reactions. The ambiance and spatial design can all increase the desire for certain goods, services, and experiences. It can also help to assess questions related to quality and brand as services are often intangible. Having a strong understanding of your guest’s emotions and characteristics will be key in aligning the proper environment.

#5 Identify Fail Points Through Blueprinting

Using a blueprint to plan out the experience for your guest will identify the on and off stage processes. In addition, this model can also exploit fail points in your service. A fail point is any point within the encounter that has the potential to affect customer satisfaction or quality. Risk is always involved in the service industry, as it is in any activity undertaken in life. However, proper management techniques can help reduce the effects that risk will have on a guest. Using total quality management methods will prevent errors in the delivering process. “Poka-yokes”, or fail-safe methods ensure that certain steps and standards are being followed.

This process allows the provider to understand the service/experience and improves areas that are weak and undefined.


So that’s it! We hope you take these tips into consideration and apply them in your organization to create a great customer experience!

Great Experience, Greater Outcomes: 5 Simple Steps

Small businesses don’t have to be boring. Creating a great experience is an easy way to attract more customers and get your name out there. A great experience will create loyal customers and build word-of-mouth advertising. There are five simple steps to get your experience going and here’s how:

  • 1) Know your audience

Knowing who your customers are going to be is key. Once you know who you are going to be working with, you can then shape and personalize the experience to what they will enjoy and remember for a very long time.

  • 2) Location, Location, Location

Where are you located? What is your area known for? This could be a great way to get involved with your community and build your experience to fit your area. These special and unique attributes will make your business different from others, creating a once in a lifetime memorable experience. Especially for Maine, knowing the time of year your company will be the most visited is important. It is also important to be flexible and adaptable to each season. Using the resources that are locally available to you adds a special touch that can be used as a talking point and keeps cost down along with helping out your local community.

  • 3) Pick a theme

Whether you are in the tourism, hospitality, or recreational side of the industry picking a theme is very important. Create a story or use an existing story and establish a flow. Have a start, middle, and end to ensure your customers enjoy everything you have to offer. Know what would be exciting and engaging to your customers. Themes and stories are a great way to obtain a memorable experience and create good word-of-mouth. Form a group of people who can help you create ideas for your theme or story. Be open to criticism and listen to what your customers want.

  • 4) Plan the experience

Once you have a theme in mind, start planning the experience you want your customers to enjoy. This step takes careful planning and attention to detail. You want your customers to enjoy their experience throughout each step in your process. Focus on what your customers want to experience. Look at what you have to work with. Can you team up with other local industries to make yours even better while helping out fellow businesses? Including hands-on activities can add value, but don’t forget to leave time for the customer to enjoy what is going on around them and time to do their own thing.

  • 5) Deliver the experience

Showtime! Now it’s time to put everything you have been working on together for the customer to enjoy. Give the information right from the start so your customers know what to expect. Make sure you are available if anyone has questions or needs assistance. Stay flexible, it is important to stay on track with your experience, but anything can happen and you should be able to adapt to the situation and change things up. Gain feedback, see what you did well and what you could have done better. Making the customers feel important by contributing new ideas and feedback will make them want to come back again and again.

Growing the Ski Industry: Attracting Adult Beginners

Like many businesses, ski resort operations are made possible due to business brought in by their guests. Therefore, a major goal of ski resorts is to create more guests by introducing more beginners to the sport of skiing. Children and teens tend to have a pretty easy time joining the sport; many other people their age are beginners too, and their parents pay for their lessons, rentals, and lift tickets. However, it is much more challenging to convince adults to join the sport.


Adults are less likely to join the sport for a variety of reasons. These include fear, high prices, pride, and not having many friends who they can learn with. Fear is caused by the prospect of injury. High prices include the cost of rentals, lift tickets, and lessons. Pride is due to the idea of not being able to keep up or otherwise looking bad in front of their friends. Additionally, it can be difficult to learn or stay motivated without friends who are in the same situation. Even after ski resorts have convinced adult beginners to get on the slopes, retaining them can be difficult. Only 17% of adults return for another day of skiing, and most won’t even tell people they’ve skied previously until they visit a third time. Generally, it takes about five visits for adult beginners to call themselves “skiers”.


Resorts can address these challenges in several ways. First, they can make skiing more affordable, and get adults skiing more often. Many resorts offer packages for new skiers that make this possible. For example, Sunlight Mountain Resort in Colorado offers a $395 package that includes, lift tickets, rentals, and a two-hour lesson for three days. After completing the three days, skiers receive a complimentary five-day lift pass. This helps adults get on the slopes enough times that they are more likely to continue skiing, and it makes skiing more affordable for them. Group lessons and good service has also been shown to increase the likelihood that an adult will continue with the sport.


5 Tips To Create A Memorable Maine Charter Fishing Experience.

If you want to learn how to maintain customer loyalty by generating great experiences on a Maine Charter fishing boat, continue reading this post.

1. Make the guest feel welcomed

Be considerate when the guests climb aboard. Ask each client their name, and continue to talk to the client on a first name bases for the remainder of the clients time aboard. Mainers is known for their friendly attitudes. Small talk is a way of life in this State. Use this small talk tactic, and inquire about the clients personal life. Ask clients where they’re from. Ask clients if this would be their

first trip out on the ocean. It’s very important hospitable and to establish a relationship with the clients.

2. Dress to Impress

You’re a Maine fishing guide, dress the part. Guests will be looking at you for knowledge an expertise. A deck uniform should be worn everyday by crew members. The deck uniform should have the name of the vessel embroidered on the back of the shirt. The shirt should be made out of Gortex, which is waterproof and sun resistant. This exemplifies an image of professionalism for the guests to view. Make sure equipment is cutting edge to ensure a status of professionalism.

3. Preparation

When working on a boat, preparation is everything. Pay close attention to weather forecasts and plan the day accordingly. Unfortunately clients will book trips that don’t correlate with ideal weather conditions. It’s important to know where to take clients to fish comfortably in these situations. Perhaps taking clients under a bridge to fish for the day if it’s pouring is the best idea. Being prepared for the day on the water can turn a terrible experience into a memorable one. Make sure the boat is clean, and ready for the day. The bait is caught and placed in the live well. All reels should be oiled, and the drags set to proper tension. Rods should be mounted on the washboard.

4. Make the good moments great moments

If a client catches a fish, make sure that moment is cherished. O er to pull out a camera and snap a photo so the memory can be cherished forever. Be as excited as the client is when the fish is landed. Enthusiasm about the triumph is necessary. It will enhance the atmosphere on the boat, and generate a great memory.

5. Make it Authentic

Incorporate local knowledge of the area when cruising out to sea. Use local Maine folklore and stories to illustrate the surrounding coastline. Clients should experience a localized tour of the area filled with interesting knowledge about local attractions, in addition to going fishing. For lunch, great local food should be served on board. That way clients can get a taste of the local flavor. Lobster rolls from Portland Lobster company would be a great dining option while sailing.

5 Simple Steps To Help Create a Memorable Tourism Experience



     There are many different techniques and methods for destination firms to use while maneuvering through the experienced filled minds of tourists. Finding the right mix of advertising content to display, can differ from each segment your firm wishes to target. What is it that firms can use in order to not only draw the attention of set tourists but to keep them coming back time after time? Here we will venture into a guide to best practices that are used in order to keep your guests happy and fulfilled.


     We start by getting to know your customer. One might ask specifically what it is that we need to know about them. It is important to remember that each guest that you target will be different and in sense will have different needs and fulfillment objectives. Get to know them by asking them questions about their age, and where they are coming from.

     Once you have started to get to know your guests, you can now start to determine what it is that they specifically need. What factors can you implement and display to your guests that will directly help them fill that need? Again, it is important to note that each segment will have different needs.


     Now that you have determined your direct customer needs, you now must a establish a sense of product and service use. Here your customer must be able to fully understand what it is that you have to offer. If a customer is unable to clearly identify themselves with your product or service, there is a good chance that they will become a product of the competition.

     For a customer to truly understand your product or service and to help develop a sense of need fulfillment, a story or theme can be used while relaying your content. By doing so it will help your guests relate to you on a personal level, therefore targeting their sense of emotion. As a result, your guest will become more open to giving information that might be needed to target their needs, making it easy for the firm to relate. A good example to help us understand this concept further are the Disney theme parks.


     Another strong way to relay your content is to make the guest aware of surrounding events that they might be interested in. By doing so, you are not only providing them with helpful insight but also helping them relate themselves to the surrounding area, again, to create enjoyment on an interactive personal level. Levels of creativity are now in the hands of the guest, allowing them to become excited and entertained with the use of customization.


     It doesn’t stop there, selecting key partners with surrounding businesses might be in your best interest. This can positively affect your firm’s ability to expand in the sense of customer interest. Simply because, if a firm(s) has more to offer, the more chance of catching the customers attention. However, you must keep a close relation to your allies and be aware that sometimes, things don’t always work out.

GO, GO, GO!!!

    Now that you have read through the various practices, go out and apply them! Throughout your process, it is important to remember to stay close to your customers and to really develop a full understanding of what they need. In today’s world, everything is needed at the end of fingertips at the best convenience possible. If that’s not delivered directly to the customer, then wave goodbye to your potential customers.