Best Practices in Social, Learn the Basics.

Working in the service industry is tough, even just looking at a service blueprint can be enough to make someone’s head spin. Navigating the digital world with today’s changing trends and themes can just be too much a lot of the time. Hopefully, some notes from my experience will help you survive and thrive in the digital world!

The very first thing that applies to any facet of business but especially your digital presence is a phrase that I was told when I was younger, Keep it simple, stupid. I would always go about making these huge elaborate plans when in reality the solution was far easier after all. My way I try to simplify things is simple, you should be able to communicate your point in two sentences or less. If it takes more than that to explain reevaluate your presentation first then if the problem still persists reevaluate your plan. When building a website efficiency is key, make sure they can find what they want when they want it no useless pages or,content, everything serves a purpose.

The next one relates to media and its use. Simply put with media, show don’t tell. Why would I tell you, You are going to have a good time when I could show you people similar to you enjoying themselves. Using pictures to communicate feelings is an invaluable skill. When it comes to photos never underestimate their importance, if you don’t Have a current stock of photos it’s worth it to get some professionally taken, your website is often people’s first impression of you it’s worth it to make it a good one

My third point is just don’t overdo it, your customer is there because they want to be, play it cool. Don’t try too hard to “fit in” the harder you try to seem “cool” the less cool you are.

Make it about the customer not yourself, lift them up, don’t try to make their content your own and design your content for their enjoyment.Create a sense of belonging even after their experience incentivise involvement. Have them share pictures, stories, anything, to show that your experience is about them. Lastly, don’t try to dazzle them, try to relate to them. If you show you’re here for them they’ll be there for you.

That builds on my last point. Just have fun with it, if everyone’s having fun people will want to come back. Make jokes, write stories whatever you and or your team is comfortable doing you can make work.

If you and/or your customers have a creative hobby, use your outreach to involve them, the contributor gets exposure and a sense of self-accomplishment while you get community aware content and outreach. If you do have in-house features on your outlets make sure you and your staff can cover each other’s responsibilities. In this communication is key, meetings and shared documents to make sure everyone can access information and expectations about projects are crucial.

Hopefully, with these in mind and a creative spirit, you too can go out into the digital world and thrive amongst the millions of others trying to make it in this emergent format.

5 Steps To Create Great Recreational Tourism Experiences

In this article, I will be discussing a few steps on how to ensure great experiences regarding recreational tourism in the state of Maine. These steps will be straightforward and easy to follow. However, many people miss these small details that truly make all the difference in the end to create lifetime customers.

1: Treat them like Family

When people travel all the way up to Maine they appreciate one great thing Maine has to offer, hospitality. People from Maine are friendly when a cashier asks “How are you today?” They mean it. They look into your eyes and smile with sincerity. This is not a common behavior everywhere.

If you are running a guide service, or whatever it may be, it is important to remember names, to ask them their concerns and to make sure they are comfortable. This is important to people. Remember they are on vacation, they want the most limited amount of stress possible while they are trying to have a great experience.

2: Be prepared

When people spend money on a fishing guide they are expecting to catch a fish. When people go hunting with a guide they expect to take home an animal, although, sometimes this isn’t so. Guides must be experienced. They should be prepared to work around the least ideal situations. It is important for them to schedule dates to go out accordingly to ideal conditions. It’s hard to predict these patterns and sometimes you will be forced to perform in the least ideal conditions. Going out on days by yourself and observing patterns is key. For example, a carter fisherman should go out on days they would normally not catch and attempt to do so. This will make them much more prepared for a day where the weather is not ideal because even on the least ideal days you want that customer to get the ideal experience they paid for. 

3: Look the Part

Whatever the activity is, it is important for professionals to look like pros. This means they must be using the best and most up to date gear. Backcountry ski guides should be using the most up to date skiing equipment and safety gear. Hunting guides should be wearing the proper equipment and if they have hunting dogs, they should look in shape and well-trained. If they are a fishing guide, having the proper tackle that gets the job done is important. This also goes for whitewater rafting guides with all their equipment. There are a couple of key reasons why this is very important. One is that it shows the professionals are prepared. The next reason is it shows the client that they have an idea of what they are doing. Regardless of what the business is, having the proper equipment makes a big difference and gives the client some piece of mind.

4: Capitalize on the great moments with Pictures and Video

Whether the customer has just hit their first great line on skis, shot their first big buck, or if they just caught a monster fish, it’s necessary to capitalize on these moments because it highlights what customers have been waiting for all along. Pictures and videos are a great way of doing this. For example, whitewater rafting professionals hire a photographer and a videographer on the river to capture moments of the customers experience going through the rapids. When the trip is over the customers can watch a video of themselves and hold those great experiences dear. They can even bring the video home to show friends and family. 

5: Have Fun

By showing the client that you enjoy the job you are doing makes the overall experience much more memorable. The definition of recreation is an activity done for enjoyment when one is not working. That being said, the activity at hand shouldn’t appear like work for the professional. Having fun with the clients shows them that you are truly living out your passion. Furthermore, when people are having fun all around you, this, in turn, should give the client the ability to have fun as well. This will ensure that great memories will be created. 

How To Create A Great Tourism Experience

The tourism industry is currently going through a major shift as businesses strive to create experiences, rather than simply providing quality services. The reason behind this is simple: tourists are looking to gain lasting memories from their travels, and experiences are just more likely to satisfy this need. Interested in learning how to create great tourism experiences? Here are five characteristics that your business should be emulating:


  1. Globally Unique: Great tourism experiences are globally unique. When designing your tourism experience, consider what makes your geographic location special, and incorporate that into the experience. For example, tourism experiences on the coast should embrace their unique location by incorporating the ocean and coastal culture into the theme or activity.
  2. Personalizable: Creating an experience that meets each individual customer’s wants, needs, and/or desires is a great way to show that your company is willing to go the extra mile to ensure a great experience for each individual. For example, a guiding company can personalize their experience by offering outings that serve people of different experience levels and by allowing customers to choose between different trip lengths, group sizes, and activities.
  3. Interactive: Great tourism experiences get the customer involved and actively learning. When creating your experience, think about fun and engaging ways that the customer can get involved. This is particularly helpful advice for turning products into experiences – you can build an experience by getting your customer actively involved in the process of creating a new product.
  4. Involves All Five Senses: Get the customer immersed in the experience by involving all five senses. This makes the experience more engaging for the customer and can help make the experience feel even more authentic. For example, although a spa’s main service deals with touch, a spa can involve the other four services by designing a visually calming environment, playing relaxing music, employing aromatherapy, and offering water and nutritious health foods after treatments.
  5. Memorable: Most importantly, the experience should be memorable. Customers should leave the experience with memories that will last a lifetime. For the most part, businesses can make their experiences memorable by focusing on what makes them unique and exciting, and by striving to meet and exceed the customer’s expectation. Businesses can also help customers literally take home memories by allowing customers to purchase souvenirs and photographs from their experience.

Growing the Ski Industry: Attracting Adult Beginners

Like many businesses, ski resort operations are made possible due to business brought in by their guests. Therefore, a major goal of ski resorts is to create more guests by introducing more beginners to the sport of skiing. Children and teens tend to have a pretty easy time joining the sport; many other people their age are beginners too, and their parents pay for their lessons, rentals, and lift tickets. However, it is much more challenging to convince adults to join the sport.


Adults are less likely to join the sport for a variety of reasons. These include fear, high prices, pride, and not having many friends who they can learn with. Fear is caused by the prospect of injury. High prices include the cost of rentals, lift tickets, and lessons. Pride is due to the idea of not being able to keep up or otherwise looking bad in front of their friends. Additionally, it can be difficult to learn or stay motivated without friends who are in the same situation. Even after ski resorts have convinced adult beginners to get on the slopes, retaining them can be difficult. Only 17% of adults return for another day of skiing, and most won’t even tell people they’ve skied previously until they visit a third time. Generally, it takes about five visits for adult beginners to call themselves “skiers”.


Resorts can address these challenges in several ways. First, they can make skiing more affordable, and get adults skiing more often. Many resorts offer packages for new skiers that make this possible. For example, Sunlight Mountain Resort in Colorado offers a $395 package that includes, lift tickets, rentals, and a two-hour lesson for three days. After completing the three days, skiers receive a complimentary five-day lift pass. This helps adults get on the slopes enough times that they are more likely to continue skiing, and it makes skiing more affordable for them. Group lessons and good service has also been shown to increase the likelihood that an adult will continue with the sport.


From the Classroom to the Slopes


When I walked in on the first day of class to Alpine Operations, Leadership, and Management I had no idea what I was in for. As someone who has never even had a pair of ski boots on her feet, I was a bit intimidated by this class dealing with an industry I knew nothing about. Luckily, my class was full of experienced alpine students many of whom work on mountains in and around Franklin county.

Our first task as a class was to decide on an event that we would all take part in planning. We decided to hold a ski and snowboard event over spring break. This gave us only three weeks to get our proposal approved and market the event. We choose Titcomb Mountain as our location and with the help of their General Manager Megan Roberts, our proposal was approved. With Titcomb offering skiing and snowboarding for every age and skill level we decided our events should be just as inclusive. With eight events planned my class got to work advertising our event The Titcomb Challenge. With events like a boot race, costume contest, ollie contest, and a light parade we hoped to attract all ages. We used posters, a facebook event, a press release, and tabling in the students center to get the word out.

Finally, the day had arrived, I walked into the lodge at 8 A.M. and set up the registration table. Everyone working the first shift was groggy and nervous, we had no idea if anyone would show up to this event we had put so much work into. Our Professor Clyde Mitchell kept morale up as we waited for people to arrive at the mountain. The first people to sign up were two little kids who couldn’t wait to compete! One of them was our first winner coming in first place for our boot race. As the day continued events were running smoothly and every team member was hard at work.

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The day ended at 9 P.M. with everyone participating in a light parade down the main slope and gathering in the lodge around a fire.

My class learned a lot about leadership and how planning an event can bring the community together.