Small businesses don’t have to be boring. Creating a great experience is an easy way to attract more customers and get your name out there. A great experience will create loyal customers and build word-of-mouth advertising. There are five simple steps to get your experience going and here’s how:
- 1) Know your audience
Knowing who your customers are going to be is key. Once you know who you are going to be working with, you can then shape and personalize the experience to what they will enjoy and remember for a very long time.
- 2) Location, Location, Location
Where are you located? What is your area known for? This could be a great way to get involved with your community and build your experience to fit your area. These special and unique attributes will make your business different from others, creating a once in a lifetime memorable experience. Especially for Maine, knowing the time of year your company will be the most visited is important. It is also important to be flexible and adaptable to each season. Using the resources that are locally available to you adds a special touch that can be used as a talking point and keeps cost down along with helping out your local community.
- 3) Pick a theme
Whether you are in the tourism, hospitality, or recreational side of the industry picking a theme is very important. Create a story or use an existing story and establish a flow. Have a start, middle, and end to ensure your customers enjoy everything you have to offer. Know what would be exciting and engaging to your customers. Themes and stories are a great way to obtain a memorable experience and create good word-of-mouth. Form a group of people who can help you create ideas for your theme or story. Be open to criticism and listen to what your customers want.
- 4) Plan the experience
Once you have a theme in mind, start planning the experience you want your customers to enjoy. This step takes careful planning and attention to detail. You want your customers to enjoy their experience throughout each step in your process. Focus on what your customers want to experience. Look at what you have to work with. Can you team up with other local industries to make yours even better while helping out fellow businesses? Including hands-on activities can add value, but don’t forget to leave time for the customer to enjoy what is going on around them and time to do their own thing.
- 5) Deliver the experience
Showtime! Now it’s time to put everything you have been working on together for the customer to enjoy. Give the information right from the start so your customers know what to expect. Make sure you are available if anyone has questions or needs assistance. Stay flexible, it is important to stay on track with your experience, but anything can happen and you should be able to adapt to the situation and change things up. Gain feedback, see what you did well and what you could have done better. Making the customers feel important by contributing new ideas and feedback will make them want to come back again and again.