Best Practices in Social, Learn the Basics.

Working in the service industry is tough, even just looking at a service blueprint can be enough to make someone’s head spin. Navigating the digital world with today’s changing trends and themes can just be too much a lot of the time. Hopefully, some notes from my experience will help you survive and thrive in the digital world!

The very first thing that applies to any facet of business but especially your digital presence is a phrase that I was told when I was younger, Keep it simple, stupid. I would always go about making these huge elaborate plans when in reality the solution was far easier after all. My way I try to simplify things is simple, you should be able to communicate your point in two sentences or less. If it takes more than that to explain reevaluate your presentation first then if the problem still persists reevaluate your plan. When building a website efficiency is key, make sure they can find what they want when they want it no useless pages or,content, everything serves a purpose.

The next one relates to media and its use. Simply put with media, show don’t tell. Why would I tell you, You are going to have a good time when I could show you people similar to you enjoying themselves. Using pictures to communicate feelings is an invaluable skill. When it comes to photos never underestimate their importance, if you don’t Have a current stock of photos it’s worth it to get some professionally taken, your website is often people’s first impression of you it’s worth it to make it a good one

My third point is just don’t overdo it, your customer is there because they want to be, play it cool. Don’t try too hard to “fit in” the harder you try to seem “cool” the less cool you are.

Make it about the customer not yourself, lift them up, don’t try to make their content your own and design your content for their enjoyment.Create a sense of belonging even after their experience incentivise involvement. Have them share pictures, stories, anything, to show that your experience is about them. Lastly, don’t try to dazzle them, try to relate to them. If you show you’re here for them they’ll be there for you.

That builds on my last point. Just have fun with it, if everyone’s having fun people will want to come back. Make jokes, write stories whatever you and or your team is comfortable doing you can make work.

If you and/or your customers have a creative hobby, use your outreach to involve them, the contributor gets exposure and a sense of self-accomplishment while you get community aware content and outreach. If you do have in-house features on your outlets make sure you and your staff can cover each other’s responsibilities. In this communication is key, meetings and shared documents to make sure everyone can access information and expectations about projects are crucial.

Hopefully, with these in mind and a creative spirit, you too can go out into the digital world and thrive amongst the millions of others trying to make it in this emergent format.

4 Key Elements of Visual Content on Your Social Media Site


1: Get target markets engaged in your content in less than five minutes.

In today’s world, people are busier than ever. People are constantly in a rush. Most people rarely even take the time to read the newspaper anymore. Today, visual content is one of the biggest aspects of advertising. The internet is becoming increasingly more popular every day and Youtube and Instagram are some of the most popular examples of social media. And people just find it entertaining. Today there are many companies that utilize visual content. For example, the entire RedBull Champaign is video content and people are very engaged in their commercials. In fact, their commercials have very little to do with their product. However, the biggest reason why this is a good outlet is because people can get a feeling, and make a connection to whatever it is that resonates them in less than five minutes during your lunch break.

2: It can be Humorous

One thing that I know for certain is that humor is a great way to engage people. A visual campaign that makes people laugh is a great way to get people interested in your social page. For instance, a potential target customer goes on your website and is immediately brought to a humorous video advertising your company. If this video immediately makes them laugh, it will probably create meaningful a meaningful experience for them.

3: Provides Simple Social Analytics 

The nice thing about most of these visual content pages is that they have a comment & like section for your content. Now, it may not be the most accurate representation of how people feel about your company but it will give you a rough idea of what people think of your content. For example, if your Youtube video or blog gets many dislikes you will know that you must change something up if you are not getting views. Things you may need to work on are your tags, and if people have questions in comments you can easily reply to them. This keeps your target audience feeling informed which will make them devoted to your company.

4. Video is a Popular Media Source

Remember, YouTube is a social network that comes with a pre-loaded community just waiting to see how your business can inform and entertain them. Video is a great media source. Most people use videos to learn and discover new things. With busier times come with busier people and less time for a newspaper. You can also create video blogs which may be easier for some people to do because they are uncomfortable with their writing skills. 


We live in the digital age. Video is getting increasingly popular and most people use it as a reliable media source. This source is used and will be used for time to come.

Insights From the Maine Tourism Conference- Ratings & Reviews

om the Anderson family

After attending the Maine Tourism Conference and writing pages upon pages of notes from many different speakers I thought I would share some insights with our readers.

Every business owner should be concerned with their companies rating and reviews no matter their size. Living in a digital world today most consumers use the internet to research every purchase they make. Here are 5 tips to help boost and use online reviews to your advantage.

Bad Reviews Are Not Always Bad

No one is perfect and each customer has different needs and expectations. Don’t take negative or bad reviews to heart. These reviews can actually increase the validity of your other more positive reviews. Use them as an opportunity to grow and become better at pleasing every customer.

Make Every Review Count

When replying to customers review be authentic! Include details and personalization to show that you care about their individual experience. A personalized reply to a negative review can sometimes turn that unhappy customer into a repeat customer. Always thank everyone for the feedback good or bad.

Keep  Reviews Fresh

The more reviews a business receives the less a bad review or 1-star rating will hurt their overall score. Consumers are more likely to trust a business with current reviews that have been posted within the last 3 months. Current reviews also increase the chance of Google promoting your business when it is searched.  This can be accomplished by simply posting a sign in your establishment or on your website asking for customers feedback on sites such as Yelp, Angie’s Lists, or the BBB.

Show Off Great Reviews

Positive ratings are something that should be shared with everyone! This is your time to shine and let customers know what you are doing right. Posting positive reviews on your websites, in brochures, or in your newsletters is a great way to share. This not only reassures frequent customers but potential customers that they can have an equally great experience.

Make it a Habit

Replying and reading reviews can sometimes slip through the cracks when more important day to day tasks arise. Don’t let this happen, take 10-15 minutes out of your day every day to sit down and reply to reviews. This small amount of time is just enough to keep up with current review and provide timely feedback. This is a habit you will not want to break!






3 Reasons Why Link Rot is Hurting Your Small Business

What is Link Rot?

Link Rot is a process by which hyperlinks on individual websites or the Internet in general point to web pages, servers or other resources that have become permanently unavailable. The phrase also describes the effects of failing to update out-of-date web pages that clutter search engine results. Today we are going to focus on how link rot on your website or blog can directly affect small businesses. Here are three reasons why Link Rot is hurting your small business.

1: Its looks unprofessional

Imagine you are driving down the road and your car starts having engine problems. First, you get the stench of burning rubber in your nose, you start to see your fluid gauges go haywire, and the car is making peculiar noises. You do the first thing you can think of and pull into the closest service station. However, when you arrive at said service station it doesn’t take you more than five seconds to build up your first impressions. There is oil on the ground in the garage, the building itself needs a paint job, the mechanics don’t even give you a nod when you pull up. Just by looking at this business from the outside and noting how you feel and are treated, you have already made up your mind that this place clearly doesn’t hold themselves to the utmost professionalism that we desire.

Well, a website or blog that represents your own business may not be any different. Let us look at a slightly different scenario. This time you have not even left your driveway and your vehicle starts having mechanical difficulties. The first thing you will most likely do is go online and start doing research for a local auto mechanic. The first website you pull up is a local mechanic, the website is hard to navigate, it doesn’t look like it has been updated in years, and you’re already moving onto another web page with a more professional atmosphere. Your website or blog represents your business no differently than the building you work in. This, in turn, will make people look at everything you have done and may dismiss you as unprofessional.

2: People may think your business no longer exists

It is possible that people may visit your out of date website or sloppy blog page and figure that you went out of business. If your website has not been updated in years people may think the same about your business. Especially if your contact information is not easily available or correct, potential customers may move on.

3. 404 Error the page cannot be found

This is probably one of the most saddening things to happen to your small businesses blog or web page. Even if your web page is up to date and savvy. If people cannot find your blog page or website within a few searches they will probably give up on finding your business. There is a plethora of information on the web and we want our markets segments to have the ability to know our small business exists. This means going into as much detail on your websites so your customer segments can search for you easily.

Be thorough and make your content easily available and professional. Remember some people do judge books by their covers.