Best Practices in Social, Learn the Basics.

Working in the service industry is tough, even just looking at a service blueprint can be enough to make someone’s head spin. Navigating the digital world with today’s changing trends and themes can just be too much a lot of the time. Hopefully, some notes from my experience will help you survive and thrive in the digital world!

The very first thing that applies to any facet of business but especially your digital presence is a phrase that I was told when I was younger, Keep it simple, stupid. I would always go about making these huge elaborate plans when in reality the solution was far easier after all. My way I try to simplify things is simple, you should be able to communicate your point in two sentences or less. If it takes more than that to explain reevaluate your presentation first then if the problem still persists reevaluate your plan. When building a website efficiency is key, make sure they can find what they want when they want it no useless pages or,content, everything serves a purpose.

The next one relates to media and its use. Simply put with media, show don’t tell. Why would I tell you, You are going to have a good time when I could show you people similar to you enjoying themselves. Using pictures to communicate feelings is an invaluable skill. When it comes to photos never underestimate their importance, if you don’t Have a current stock of photos it’s worth it to get some professionally taken, your website is often people’s first impression of you it’s worth it to make it a good one

My third point is just don’t overdo it, your customer is there because they want to be, play it cool. Don’t try too hard to “fit in” the harder you try to seem “cool” the less cool you are.

Make it about the customer not yourself, lift them up, don’t try to make their content your own and design your content for their enjoyment.Create a sense of belonging even after their experience incentivise involvement. Have them share pictures, stories, anything, to show that your experience is about them. Lastly, don’t try to dazzle them, try to relate to them. If you show you’re here for them they’ll be there for you.

That builds on my last point. Just have fun with it, if everyone’s having fun people will want to come back. Make jokes, write stories whatever you and or your team is comfortable doing you can make work.

If you and/or your customers have a creative hobby, use your outreach to involve them, the contributor gets exposure and a sense of self-accomplishment while you get community aware content and outreach. If you do have in-house features on your outlets make sure you and your staff can cover each other’s responsibilities. In this communication is key, meetings and shared documents to make sure everyone can access information and expectations about projects are crucial.

Hopefully, with these in mind and a creative spirit, you too can go out into the digital world and thrive amongst the millions of others trying to make it in this emergent format.

5 Steps To Create Great Recreational Tourism Experiences

In this article, I will be discussing a few steps on how to ensure great experiences regarding recreational tourism in the state of Maine. These steps will be straightforward and easy to follow. However, many people miss these small details that truly make all the difference in the end to create lifetime customers.

1: Treat them like Family

When people travel all the way up to Maine they appreciate one great thing Maine has to offer, hospitality. People from Maine are friendly when a cashier asks “How are you today?” They mean it. They look into your eyes and smile with sincerity. This is not a common behavior everywhere.

If you are running a guide service, or whatever it may be, it is important to remember names, to ask them their concerns and to make sure they are comfortable. This is important to people. Remember they are on vacation, they want the most limited amount of stress possible while they are trying to have a great experience.

2: Be prepared

When people spend money on a fishing guide they are expecting to catch a fish. When people go hunting with a guide they expect to take home an animal, although, sometimes this isn’t so. Guides must be experienced. They should be prepared to work around the least ideal situations. It is important for them to schedule dates to go out accordingly to ideal conditions. It’s hard to predict these patterns and sometimes you will be forced to perform in the least ideal conditions. Going out on days by yourself and observing patterns is key. For example, a carter fisherman should go out on days they would normally not catch and attempt to do so. This will make them much more prepared for a day where the weather is not ideal because even on the least ideal days you want that customer to get the ideal experience they paid for. 

3: Look the Part

Whatever the activity is, it is important for professionals to look like pros. This means they must be using the best and most up to date gear. Backcountry ski guides should be using the most up to date skiing equipment and safety gear. Hunting guides should be wearing the proper equipment and if they have hunting dogs, they should look in shape and well-trained. If they are a fishing guide, having the proper tackle that gets the job done is important. This also goes for whitewater rafting guides with all their equipment. There are a couple of key reasons why this is very important. One is that it shows the professionals are prepared. The next reason is it shows the client that they have an idea of what they are doing. Regardless of what the business is, having the proper equipment makes a big difference and gives the client some piece of mind.

4: Capitalize on the great moments with Pictures and Video

Whether the customer has just hit their first great line on skis, shot their first big buck, or if they just caught a monster fish, it’s necessary to capitalize on these moments because it highlights what customers have been waiting for all along. Pictures and videos are a great way of doing this. For example, whitewater rafting professionals hire a photographer and a videographer on the river to capture moments of the customers experience going through the rapids. When the trip is over the customers can watch a video of themselves and hold those great experiences dear. They can even bring the video home to show friends and family. 

5: Have Fun

By showing the client that you enjoy the job you are doing makes the overall experience much more memorable. The definition of recreation is an activity done for enjoyment when one is not working. That being said, the activity at hand shouldn’t appear like work for the professional. Having fun with the clients shows them that you are truly living out your passion. Furthermore, when people are having fun all around you, this, in turn, should give the client the ability to have fun as well. This will ensure that great memories will be created. 

How To Create A Great Tourism Experience

The tourism industry is currently going through a major shift as businesses strive to create experiences, rather than simply providing quality services. The reason behind this is simple: tourists are looking to gain lasting memories from their travels, and experiences are just more likely to satisfy this need. Interested in learning how to create great tourism experiences? Here are five characteristics that your business should be emulating:


  1. Globally Unique: Great tourism experiences are globally unique. When designing your tourism experience, consider what makes your geographic location special, and incorporate that into the experience. For example, tourism experiences on the coast should embrace their unique location by incorporating the ocean and coastal culture into the theme or activity.
  2. Personalizable: Creating an experience that meets each individual customer’s wants, needs, and/or desires is a great way to show that your company is willing to go the extra mile to ensure a great experience for each individual. For example, a guiding company can personalize their experience by offering outings that serve people of different experience levels and by allowing customers to choose between different trip lengths, group sizes, and activities.
  3. Interactive: Great tourism experiences get the customer involved and actively learning. When creating your experience, think about fun and engaging ways that the customer can get involved. This is particularly helpful advice for turning products into experiences – you can build an experience by getting your customer actively involved in the process of creating a new product.
  4. Involves All Five Senses: Get the customer immersed in the experience by involving all five senses. This makes the experience more engaging for the customer and can help make the experience feel even more authentic. For example, although a spa’s main service deals with touch, a spa can involve the other four services by designing a visually calming environment, playing relaxing music, employing aromatherapy, and offering water and nutritious health foods after treatments.
  5. Memorable: Most importantly, the experience should be memorable. Customers should leave the experience with memories that will last a lifetime. For the most part, businesses can make their experiences memorable by focusing on what makes them unique and exciting, and by striving to meet and exceed the customer’s expectation. Businesses can also help customers literally take home memories by allowing customers to purchase souvenirs and photographs from their experience.

Great Experience, Greater Outcomes: 5 Simple Steps

Small businesses don’t have to be boring. Creating a great experience is an easy way to attract more customers and get your name out there. A great experience will create loyal customers and build word-of-mouth advertising. There are five simple steps to get your experience going and here’s how:

  • 1) Know your audience

Knowing who your customers are going to be is key. Once you know who you are going to be working with, you can then shape and personalize the experience to what they will enjoy and remember for a very long time.

  • 2) Location, Location, Location

Where are you located? What is your area known for? This could be a great way to get involved with your community and build your experience to fit your area. These special and unique attributes will make your business different from others, creating a once in a lifetime memorable experience. Especially for Maine, knowing the time of year your company will be the most visited is important. It is also important to be flexible and adaptable to each season. Using the resources that are locally available to you adds a special touch that can be used as a talking point and keeps cost down along with helping out your local community.

  • 3) Pick a theme

Whether you are in the tourism, hospitality, or recreational side of the industry picking a theme is very important. Create a story or use an existing story and establish a flow. Have a start, middle, and end to ensure your customers enjoy everything you have to offer. Know what would be exciting and engaging to your customers. Themes and stories are a great way to obtain a memorable experience and create good word-of-mouth. Form a group of people who can help you create ideas for your theme or story. Be open to criticism and listen to what your customers want.

  • 4) Plan the experience

Once you have a theme in mind, start planning the experience you want your customers to enjoy. This step takes careful planning and attention to detail. You want your customers to enjoy their experience throughout each step in your process. Focus on what your customers want to experience. Look at what you have to work with. Can you team up with other local industries to make yours even better while helping out fellow businesses? Including hands-on activities can add value, but don’t forget to leave time for the customer to enjoy what is going on around them and time to do their own thing.

  • 5) Deliver the experience

Showtime! Now it’s time to put everything you have been working on together for the customer to enjoy. Give the information right from the start so your customers know what to expect. Make sure you are available if anyone has questions or needs assistance. Stay flexible, it is important to stay on track with your experience, but anything can happen and you should be able to adapt to the situation and change things up. Gain feedback, see what you did well and what you could have done better. Making the customers feel important by contributing new ideas and feedback will make them want to come back again and again.

Steps to Get the True Maine Experience

 If you’re a business owner in the tourism sector and want to know the best way you can provide a more personal experience for your customer, you will find this article particularly helpful. Enjoy!

  Step 1: Know Your Customers.

It’s crucial for any business owner to fully understand the customers you’re targeting. There are so many different types of travelers that visit and all of them expect you to be able to provide for there wants and needs without you even meeting them. To start, study your location(s) and the resources that it has to offer. Knowing what resources your business has to offer will allow you to target the right customer segments. Consider things like: is your business family friendly, are people going to want to plan a family vacation here, or do your resources provide activities that are more oriented for a specific customer only? By deciphering between these things, you will have a much better understanding of how to target your customer.
Here is a link that will explain the different types of customers:

Step 2: Determine the Theme or Story That Best Suits Your Capabilities to Your Customers Wants/Needs.

To determine this, look back to your location and the resources that it provides. First, what attributes make this location authentic? A lot of local towns in Maine represent a long history of the area, how it was developed, and how some of the local businesses operate. For example, you can travel almost anywhere along Maine’s coastline and get a taste of the fishermen’s culture that has been a way of life for local families dating back many generations. This is a great example of showing how tourism businesses along the coast have utilized the deep history of fishing to provide a representation of the locations authenticity. Secondly, determine something unique about your location(s) that can differentiate yourself from competitors. By differentiating yourself you put your business in a better position to target customers looking for a unique experience.

Step 3: Plan the Experience.

It’s crucial that the customer has a positive travel experience from the time they leave their house to the time they arrive at your location. This includes any transportation or equipment needed, any accommodations for the customer, and any activities that are offered. The information about your business provided to the customer and how it is provided to them is key. Determine where the customer will go, what they will do, the activities they will encounter, and how is it unique and authentic compared to competitors? How will the customer be engaged and interacted with? Is there one specific activity or are there several? By targeting these attributes, you are ensuring that the customer’s experience is well-planned and that they are the main focus.

Step 4: Map Out the Flow of Itinerary for You, Your Staff, and Your Partners.

Yourself, your staff, and your partners are what makes or breaks your business. These individuals are the frontline personnel that your customers are going to be interacting with. It’s very important that every staff member or partner understands the vision of the company and the goals they are trying to achieve when dealing with customers. To do so effectively, break each component of the experience into detailed segments that are easy for the staff and partners to understand and reciprocate. Promote safety standards and precautions, as well as a plan to execute such protocols. Plan and prepare for guest limitations (dietary restrictions, handicaps, age issues, etc). Being prepared for guests with any issue shows to the customer that you are taking the extra time to ensure that the experience for these customers is very important to your business.
Here is a link that will help you develop an easy to read and understand flowchart:

Step 5: Know Your Market Positioning.

Knowing your market positioning is very important in order for you to properly target your customers. Knowing whether you are targeting a mass market, niche market, major market or customized market is crucial for deciding how to market your business. To understand what your market positioning is, compare your businesses attributes with these questions: who are your competitors, how are they rated, what makes your business different, what about your location represents a sense culture or heritage, is your location nature-based or does is promote seasonal events, is your business targeting nationally, internationally or both? By determining these questions, you will have a good sense of what your market positioning is and how you can utilize your characteristics to differentiate yourself from your competitors.
Here is a link that will help you understand how to determine your businesses market positioning:

Step 6: Market Your Experience.

Marketing your business to your customer is a must and to do it effectively will decide whether you attract attention to your location or not. Break the market into 4 sectors: Business to Consumer, Consumer to Business, Customer to Customer, and Business to Business. These 4 sectors are the ways that your organization’s information is passed throughout the company. It’s crucial that you target all of these sectors in order to effectively market the experience. Also, setting an attractive selling price is very important as a way to differentiate yourself from your competitors.
Here is a link that discusses 7 ways to market your tourism business:

Step 7: Make It Unique and Authentic.

By providing a unique and authentic experience, you are able to connect with customers on a more personal level. Making sure that your customers are learning about your business and are getting hands-on in activities shows to them that your business is going above and beyond to meet the wants and needs of your customers. Connecting with your customers on a personal level makes the experience memorable for them, and they are more likely to share their experience with family, friends, or even post about it on social media. Making your service unique and authentic truly sets you apart from the competitors and proves that you’re providing a true Maine experience.

Step 8: Evaluate Your Progress.

It’s important to evaluate how the company is operating. If things are going awesome, see how you can introduce something new to test out. If things are not operating smoothly, see what you can do differently to make things more valuable to the customer. Or, should you save your money and choose a different path to the desired target market?

5 Tips To Create A Memorable Maine Charter Fishing Experience.

If you want to learn how to maintain customer loyalty by generating great experiences on a Maine Charter fishing boat, continue reading this post.

1. Make the guest feel welcomed

Be considerate when the guests climb aboard. Ask each client their name, and continue to talk to the client on a first name bases for the remainder of the clients time aboard. Mainers is known for their friendly attitudes. Small talk is a way of life in this State. Use this small talk tactic, and inquire about the clients personal life. Ask clients where they’re from. Ask clients if this would be their

first trip out on the ocean. It’s very important hospitable and to establish a relationship with the clients.

2. Dress to Impress

You’re a Maine fishing guide, dress the part. Guests will be looking at you for knowledge an expertise. A deck uniform should be worn everyday by crew members. The deck uniform should have the name of the vessel embroidered on the back of the shirt. The shirt should be made out of Gortex, which is waterproof and sun resistant. This exemplifies an image of professionalism for the guests to view. Make sure equipment is cutting edge to ensure a status of professionalism.

3. Preparation

When working on a boat, preparation is everything. Pay close attention to weather forecasts and plan the day accordingly. Unfortunately clients will book trips that don’t correlate with ideal weather conditions. It’s important to know where to take clients to fish comfortably in these situations. Perhaps taking clients under a bridge to fish for the day if it’s pouring is the best idea. Being prepared for the day on the water can turn a terrible experience into a memorable one. Make sure the boat is clean, and ready for the day. The bait is caught and placed in the live well. All reels should be oiled, and the drags set to proper tension. Rods should be mounted on the washboard.

4. Make the good moments great moments

If a client catches a fish, make sure that moment is cherished. O er to pull out a camera and snap a photo so the memory can be cherished forever. Be as excited as the client is when the fish is landed. Enthusiasm about the triumph is necessary. It will enhance the atmosphere on the boat, and generate a great memory.

5. Make it Authentic

Incorporate local knowledge of the area when cruising out to sea. Use local Maine folklore and stories to illustrate the surrounding coastline. Clients should experience a localized tour of the area filled with interesting knowledge about local attractions, in addition to going fishing. For lunch, great local food should be served on board. That way clients can get a taste of the local flavor. Lobster rolls from Portland Lobster company would be a great dining option while sailing.