Best Practices in Social, Learn the Basics.

Working in the service industry is tough, even just looking at a service blueprint can be enough to make someone’s head spin. Navigating the digital world with today’s changing trends and themes can just be too much a lot of the time. Hopefully, some notes from my experience will help you survive and thrive in the digital world!

The very first thing that applies to any facet of business but especially your digital presence is a phrase that I was told when I was younger, Keep it simple, stupid. I would always go about making these huge elaborate plans when in reality the solution was far easier after all. My way I try to simplify things is simple, you should be able to communicate your point in two sentences or less. If it takes more than that to explain reevaluate your presentation first then if the problem still persists reevaluate your plan. When building a website efficiency is key, make sure they can find what they want when they want it no useless pages or,content, everything serves a purpose.

The next one relates to media and its use. Simply put with media, show don’t tell. Why would I tell you, You are going to have a good time when I could show you people similar to you enjoying themselves. Using pictures to communicate feelings is an invaluable skill. When it comes to photos never underestimate their importance, if you don’t Have a current stock of photos it’s worth it to get some professionally taken, your website is often people’s first impression of you it’s worth it to make it a good one

My third point is just don’t overdo it, your customer is there because they want to be, play it cool. Don’t try too hard to “fit in” the harder you try to seem “cool” the less cool you are.

Make it about the customer not yourself, lift them up, don’t try to make their content your own and design your content for their enjoyment.Create a sense of belonging even after their experience incentivise involvement. Have them share pictures, stories, anything, to show that your experience is about them. Lastly, don’t try to dazzle them, try to relate to them. If you show you’re here for them they’ll be there for you.

That builds on my last point. Just have fun with it, if everyone’s having fun people will want to come back. Make jokes, write stories whatever you and or your team is comfortable doing you can make work.

If you and/or your customers have a creative hobby, use your outreach to involve them, the contributor gets exposure and a sense of self-accomplishment while you get community aware content and outreach. If you do have in-house features on your outlets make sure you and your staff can cover each other’s responsibilities. In this communication is key, meetings and shared documents to make sure everyone can access information and expectations about projects are crucial.

Hopefully, with these in mind and a creative spirit, you too can go out into the digital world and thrive amongst the millions of others trying to make it in this emergent format.

How To Create A Great Tourism Experience

The tourism industry is currently going through a major shift as businesses strive to create experiences, rather than simply providing quality services. The reason behind this is simple: tourists are looking to gain lasting memories from their travels, and experiences are just more likely to satisfy this need. Interested in learning how to create great tourism experiences? Here are five characteristics that your business should be emulating:


  1. Globally Unique: Great tourism experiences are globally unique. When designing your tourism experience, consider what makes your geographic location special, and incorporate that into the experience. For example, tourism experiences on the coast should embrace their unique location by incorporating the ocean and coastal culture into the theme or activity.
  2. Personalizable: Creating an experience that meets each individual customer’s wants, needs, and/or desires is a great way to show that your company is willing to go the extra mile to ensure a great experience for each individual. For example, a guiding company can personalize their experience by offering outings that serve people of different experience levels and by allowing customers to choose between different trip lengths, group sizes, and activities.
  3. Interactive: Great tourism experiences get the customer involved and actively learning. When creating your experience, think about fun and engaging ways that the customer can get involved. This is particularly helpful advice for turning products into experiences – you can build an experience by getting your customer actively involved in the process of creating a new product.
  4. Involves All Five Senses: Get the customer immersed in the experience by involving all five senses. This makes the experience more engaging for the customer and can help make the experience feel even more authentic. For example, although a spa’s main service deals with touch, a spa can involve the other four services by designing a visually calming environment, playing relaxing music, employing aromatherapy, and offering water and nutritious health foods after treatments.
  5. Memorable: Most importantly, the experience should be memorable. Customers should leave the experience with memories that will last a lifetime. For the most part, businesses can make their experiences memorable by focusing on what makes them unique and exciting, and by striving to meet and exceed the customer’s expectation. Businesses can also help customers literally take home memories by allowing customers to purchase souvenirs and photographs from their experience.

Steps to Get the True Maine Experience

 If you’re a business owner in the tourism sector and want to know the best way you can provide a more personal experience for your customer, you will find this article particularly helpful. Enjoy!

  Step 1: Know Your Customers.

It’s crucial for any business owner to fully understand the customers you’re targeting. There are so many different types of travelers that visit and all of them expect you to be able to provide for there wants and needs without you even meeting them. To start, study your location(s) and the resources that it has to offer. Knowing what resources your business has to offer will allow you to target the right customer segments. Consider things like: is your business family friendly, are people going to want to plan a family vacation here, or do your resources provide activities that are more oriented for a specific customer only? By deciphering between these things, you will have a much better understanding of how to target your customer.
Here is a link that will explain the different types of customers:

Step 2: Determine the Theme or Story That Best Suits Your Capabilities to Your Customers Wants/Needs.

To determine this, look back to your location and the resources that it provides. First, what attributes make this location authentic? A lot of local towns in Maine represent a long history of the area, how it was developed, and how some of the local businesses operate. For example, you can travel almost anywhere along Maine’s coastline and get a taste of the fishermen’s culture that has been a way of life for local families dating back many generations. This is a great example of showing how tourism businesses along the coast have utilized the deep history of fishing to provide a representation of the locations authenticity. Secondly, determine something unique about your location(s) that can differentiate yourself from competitors. By differentiating yourself you put your business in a better position to target customers looking for a unique experience.

Step 3: Plan the Experience.

It’s crucial that the customer has a positive travel experience from the time they leave their house to the time they arrive at your location. This includes any transportation or equipment needed, any accommodations for the customer, and any activities that are offered. The information about your business provided to the customer and how it is provided to them is key. Determine where the customer will go, what they will do, the activities they will encounter, and how is it unique and authentic compared to competitors? How will the customer be engaged and interacted with? Is there one specific activity or are there several? By targeting these attributes, you are ensuring that the customer’s experience is well-planned and that they are the main focus.

Step 4: Map Out the Flow of Itinerary for You, Your Staff, and Your Partners.

Yourself, your staff, and your partners are what makes or breaks your business. These individuals are the frontline personnel that your customers are going to be interacting with. It’s very important that every staff member or partner understands the vision of the company and the goals they are trying to achieve when dealing with customers. To do so effectively, break each component of the experience into detailed segments that are easy for the staff and partners to understand and reciprocate. Promote safety standards and precautions, as well as a plan to execute such protocols. Plan and prepare for guest limitations (dietary restrictions, handicaps, age issues, etc). Being prepared for guests with any issue shows to the customer that you are taking the extra time to ensure that the experience for these customers is very important to your business.
Here is a link that will help you develop an easy to read and understand flowchart:

Step 5: Know Your Market Positioning.

Knowing your market positioning is very important in order for you to properly target your customers. Knowing whether you are targeting a mass market, niche market, major market or customized market is crucial for deciding how to market your business. To understand what your market positioning is, compare your businesses attributes with these questions: who are your competitors, how are they rated, what makes your business different, what about your location represents a sense culture or heritage, is your location nature-based or does is promote seasonal events, is your business targeting nationally, internationally or both? By determining these questions, you will have a good sense of what your market positioning is and how you can utilize your characteristics to differentiate yourself from your competitors.
Here is a link that will help you understand how to determine your businesses market positioning:

Step 6: Market Your Experience.

Marketing your business to your customer is a must and to do it effectively will decide whether you attract attention to your location or not. Break the market into 4 sectors: Business to Consumer, Consumer to Business, Customer to Customer, and Business to Business. These 4 sectors are the ways that your organization’s information is passed throughout the company. It’s crucial that you target all of these sectors in order to effectively market the experience. Also, setting an attractive selling price is very important as a way to differentiate yourself from your competitors.
Here is a link that discusses 7 ways to market your tourism business:

Step 7: Make It Unique and Authentic.

By providing a unique and authentic experience, you are able to connect with customers on a more personal level. Making sure that your customers are learning about your business and are getting hands-on in activities shows to them that your business is going above and beyond to meet the wants and needs of your customers. Connecting with your customers on a personal level makes the experience memorable for them, and they are more likely to share their experience with family, friends, or even post about it on social media. Making your service unique and authentic truly sets you apart from the competitors and proves that you’re providing a true Maine experience.

Step 8: Evaluate Your Progress.

It’s important to evaluate how the company is operating. If things are going awesome, see how you can introduce something new to test out. If things are not operating smoothly, see what you can do differently to make things more valuable to the customer. Or, should you save your money and choose a different path to the desired target market?

Instagram Best Practices

Social media is a great marketing tool for many reasons. It’s usually free, it’s easy to use, and you have the opportunity to connect with millions of potential customers. Instagram, for example, has over 800 million users. The visually-focused social media app is a great way for a company to, quite literally, build its brand image. Here are some tips for upping your Insta-game.

  1. Be consistent.

Just like your company has a consistent brand image, your posts should have a consistent style and format. If your brand generally uses very clean-cut images of your product or experience but then starts posting goofy photos of your staff that has a weaker connection to your product, that may be confusing to the customer. (Not that posting goofy photos of your staff is wrong – if having a fun staff is part of your brand image, then post your goofy photos. But if you’re trying to create a brand image that is more formal and professional, then try to stick to that.)

  1. Keep the words to a minimum.

Instagram is a visually-focused social media platform. Therefore, posting photos that contain many words in the image is not recommended. If you really want to post an image featuring writing, then keep the word count down to just one or two keyword or words that get to the point (for example, “Sale”). Use the image to capture the customer’s attention. Then, any more information can be included in the caption.

  1. Take photos of people.

Photos of people are more relatable to the customer and tend to get more likes. Take this opportunity to feature photos of people who are enjoying your product or service – it will encourage viewers to picture themselves in the customer’s shoes and cause them to associate your business with a positive experience.

  1. Make it easy for your customers to find you.

There are many ways to do this one. First off, make sure your company name is on your Instagram handle. The company profile should also be public so that any potential customer can see your posts. Make sure to add your location when you focus and include hashtags that are relevant and specific to your company. Also, make sure to add a link to your website in your profile.

  1. Interact with your followers.

This is a great way to build your customer relationships. Respond to comments made on your photos, and like photos in which your company is tagged.

  1. Use Instagram business tools

Business profiles are a free Instagram feature that recognizes pages as businesses and adds a contact button to your page for followers to use to get in touch with your company. The Insights tool provides information about who your followers are and which of your posts get the best responses. Your company can also promote its best posts on the app as ads. When promoting a post, the promoting tool even allows you to pick a target audience.