The tourism industry is currently going through a major shift as businesses strive to create experiences, rather than simply providing quality services. The reason behind this is simple: tourists are looking to gain lasting memories from their travels, and experiences are just more likely to satisfy this need. Interested in learning how to create great tourism experiences? Here are five characteristics that your business should be emulating:
- Globally Unique: Great tourism experiences are globally unique. When designing your tourism experience, consider what makes your geographic location special, and incorporate that into the experience. For example, tourism experiences on the coast should embrace their unique location by incorporating the ocean and coastal culture into the theme or activity.
- Personalizable: Creating an experience that meets each individual customer’s wants, needs, and/or desires is a great way to show that your company is willing to go the extra mile to ensure a great experience for each individual. For example, a guiding company can personalize their experience by offering outings that serve people of different experience levels and by allowing customers to choose between different trip lengths, group sizes, and activities.
- Interactive: Great tourism experiences get the customer involved and actively learning. When creating your experience, think about fun and engaging ways that the customer can get involved. This is particularly helpful advice for turning products into experiences – you can build an experience by getting your customer actively involved in the process of creating a new product.
- Involves All Five Senses: Get the customer immersed in the experience by involving all five senses. This makes the experience more engaging for the customer and can help make the experience feel even more authentic. For example, although a spa’s main service deals with touch, a spa can involve the other four services by designing a visually calming environment, playing relaxing music, employing aromatherapy, and offering water and nutritious health foods after treatments.
- Memorable: Most importantly, the experience should be memorable. Customers should leave the experience with memories that will last a lifetime. For the most part, businesses can make their experiences memorable by focusing on what makes them unique and exciting, and by striving to meet and exceed the customer’s expectation. Businesses can also help customers literally take home memories by allowing customers to purchase souvenirs and photographs from their experience.